Mass Vs. Narrow,
Premium Vs. Luxurious, Professional Vs. Down to earth?
Choosing/tuning your brand positioning can't just be documentation, it is a system of designed interactions that delivers that identity, then it's not about having a brand strategy, it is about how effective and efficient is, on what basis it was built, which channels you utilized considering the customer, competition and the market as a whole.
When it comes to brand philosophy, we go deeep to make design and order, then we zoom out to a wholistic artistic touch.