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3 Strategic Questions To Answer Before You Start Your Business

Updated: Dec 17, 2022

Starting a business is a thrilling and rewarding journey, but it's also full of risks and demands a lot of time, energy, and resources. Before embarking on this exciting venture, it's crucial to take a step back and carefully reflect on your goals and the potential challenges and opportunities that may come your way. It's important to be prepared for the ups and downs that may come with starting a business and to have a clear plan in place to navigate them.


How profitable is the industry?

Industry profitability is important for a business because it can help the business to gauge the overall financial health of the industry in which it operates. This can be useful for making strategic decisions about how to position the business within the industry and for understanding the potential risks and opportunities that may arise.


For example, if an industry is highly profitable, it may be more attractive to enter or expand within that industry, as there is likely to be strong demand for the products or services offered by businesses within the industry. On the other hand, if an industry is not profitable, it may be less attractive to enter or expand within that industry, as there may be less demand for the products or services offered by businesses within the industry.


In addition, understanding industry profitability can help a business to assess the competitiveness of the industry and the potential for success within it. For example, if an industry is highly competitive and not very profitable, it may be more challenging for a business to succeed within that industry.


Overall, industry profitability is an important factor to consider when making strategic decisions about a business, as it can help to inform the potential risks and opportunities that may arise and the potential for success within the industry.


Who am I competing with?

Understanding your market competitors is important for a number of reasons when starting a new business. Here are a few:

  1. Identify your target market: By understanding your competitors, you can better identify the needs and preferences of your target market. This can help you tailor your products or services to meet those needs and stand out in the market.

  2. Determine price: Knowing what your competitors are charging for similar products or services can help you determine a competitive price point for your own offerings.

  3. Develop a unique selling proposition: Understanding your competitors can help you identify their strengths and weaknesses and find opportunities to differentiate your business. This can help you develop a unique selling proposition (USP) that sets your business apart from the competition.

  4. Plan your marketing strategy: By understanding your competitors, you can identify the marketing channels and tactics they use and find ways to effectively reach your target market through those channels.

What will be my competitive advantage?


Having a competitive advantage is important for businesses because it allows them to differentiate themselves from their competitors and make their products or services more attractive to consumers. This can lead to increased market share, profitability, and the ability to charge higher prices for their offerings, and here is a more in-depth explanation.

  1. Differentiation: A competitive advantage allows a company to differentiate itself from its competitors, which can make its products or services more attractive to consumers. This can be particularly important in crowded or mature markets, where there may be many similar products or services available.

  2. Increased market share: By differentiating itself from competitors and offering a product or service that is perceived as being of higher value, a company with a competitive advantage can capture a larger share of the market. This can lead to increased revenue and profitability.

  3. Ability to charge higher prices: Companies with a competitive advantage are often able to command higher prices for their products or services. This is because customers are willing to pay a premium for the value that the company's offerings provide.

  4. Greater resilience to the competition: A company with a competitive advantage is better positioned to withstand competitive pressure and maintain its market position. This can be particularly important in times of economic downturn or when new competitors enter the market.

  5. Improved profitability: By capturing a larger share of the market and being able to charge higher prices, a company with a competitive advantage can improve its profitability. This can allow the company to invest in research and development, marketing, and other activities that can further strengthen its competitive advantage.


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