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  • Writer's pictureMohammad Aldabbas

Know your options: Top 7 (Online) marketing methods to leverage today

Running a business can be a challenging and stressful experience, especially when it comes to marketing. Business owners often face the daunting task of reaching new customers, driving conversions, and growing their business in a crowded market. However, with the right marketing channels, it's possible to address these pain points and achieve success. In this article, we'll explore the top 7 marketing channels that can help you grow your business and achieve your goals.



1. Video Marketing

"If the content is king, then video is its crown." - Gary Vaynerchuk, Marketing Expert


Relevant Marketing KPIs:

  • Build brand awareness

  • Increase engagement

  • Drive conversions

Pros and Cons:

Pros:

  • Highly engaging

  • Builds trust and credibility

  • Can be repurposed for different channels

  • Can be used for different types of businesses

Cons:

  • Can be expensive to produce high-quality videos

  • Can be difficult to stand out in a crowded market

  • Requires ongoing effort to create new content

Best Practices:

  • Define your audience and goals

  • Develop a content strategy

  • Create high-quality, engaging videos

  • Use a variety of formats

  • Measure your results

What to expect from it:

Video marketing can be a highly effective way to build brand awareness, increase engagement, and drive conversions. However, it requires a commitment to quality and consistency to see results.



2. Social Media Marketing

"Social media is not media. The key is to listen, engage, and build relationships." - David Alston, Chief Adoption Officer at Introhive


Relevant Marketing KPIs:

  • Increase brand awareness

  • Build customer engagement

  • Drive conversions

Pros and Cons:

Pros:

  • Large audience reach

  • Highly customizable targeting options

  • Cost-effective

  • High potential for viral marketing

Cons:

  • Can be time-consuming

  • Difficult to stand out in a crowded market

  • Requires constant monitoring and updating

Best Practices:

  • Define your target audience

  • Develop a content strategy

  • Engage with your audience

  • Use hashtags and geotags

  • Measure your results

What to expect from it:

Social media marketing can be a highly effective way to build brand awareness and engage with customers. However, it requires a clear strategy and ongoing effort to see results.



3. Email Marketing

"Email has an ability many channels don't: creating valuable, personal touches - at scale." - David Newman, Marketing Expert


Relevant Marketing KPIs:

  • Generate leads

  • Retain customers

  • Drive conversions

Pros and Cons:

Pros:

  • Highly customizable

  • Cost-effective

  • Easy to track and measure results

  • Can be automated

Cons:

  • Can be perceived as spam

  • Requires a strong email list

  • Can be time-consuming to develop content

Best Practices:

  • Build a strong email list

  • Develop a content strategy

  • Use personalization and segmentation

  • Include clear calls-to-action

  • Test and measure your results

What to expect from it:

Email marketing can be a powerful way to generate leads, retain customers, and drive conversions. However, it requires a thoughtful strategy and ongoing effort to see results.



4. Search Engine Optimization (SEO)

"If you're not on the first page of Google, you don't exist." - Jimmy Wales, Co-founder of Wikipedia


Relevant Marketing KPIs:

  • Increase organic traffic

  • Generate leads

  • Drive conversions

Pros and Cons:

Pros:

  • High visibility and credibility

  • Cost-effective

  • Long-term benefits

  • Can be optimized for local search

Cons:

  • Requires ongoing effort and investment

  • Can take time to see the results

  • Constantly changing algorithms

Best Practices:

  • Conduct keyword research

  • Optimize website structure and content

  • Build high-quality backlinks

  • Use local SEO tactics

  • Monitor and measure results

What to expect from it:

SEO can be a highly effective way to increase visibility, generate leads, and drive conversions. However, it requires a long-term strategy and ongoing effort to see results.



5. Pay-Per-Click (PPC) Advertising

"Google only loves you when everyone else loves you first." - Wendy Piersall, Author and Blogger


Relevant Marketing KPIs:

  • Drive targeted traffic

  • Generate leads

  • Drive conversions

Pros and Cons:

Pros:

  • Highly targeted and customizable

  • Cost-effective

  • Easy to measure results

  • Can see results quickly

Cons:

  • Requires ongoing investment

  • Can be expensive for highly competitive keywords

  • Click fraud and mismanagement can occur

Best Practices:

  • Conduct keyword research

  • Write compelling ad copy

  • Use targeted landing pages

  • Set realistic budgets

  • Monitor and optimize campaigns

What to expect from it:

PPC advertising can be an effective way to drive targeted traffic and generate leads quickly. However, it requires ongoing management and optimization to see a positive ROI.



6. Content Marketing

"Content marketing is a commitment, not a campaign." - Jon Buscall, Content Marketing Expert


Relevant Marketing KPIs:

  • Build brand awareness

  • Generate leads

  • Drive conversions

Pros and Cons:

Pros:

  • Builds thought leadership and authority

  • Cost-effective

  • Can be repurposed for different channels

  • Engages customers at all stages of the funnel

Cons:

  • Can take time to see the results

  • Requires consistent effort

  • Quality must be high to be effective

Best Practices:

  • Define your audience and goals

  • Develop a content strategy

  • Create high-quality, engaging content

  • Use a variety of formats

  • Measure your results

What to expect from it:

Content marketing can be a highly effective way to build brand awareness, generate leads, and drive conversions. However, it requires a commitment to quality and consistency to see results.



"Influencer marketing is the fastest-growing online customer acquisition channel." - Tomoson Study


Relevant Marketing KPIs:

  • Increase brand awareness

  • Build trust and credibility

  • Drive conversions

Pros and Cons:

Pros:

  • Highly targeted

  • Builds trust and credibility

  • Can generate quick results

  • Can be used for different types of businesses

Cons:

  • Can be expensive for highly influential influencers

  • Can be difficult to measure the results

  • Requires a strong fit between influencer and brand

Best Practices:

  • Define your audience and goals

  • Choose the right influencer

  • Develop a clear agreement and compensation plan

  • Measure your results

  • Build long-term relationships with influencers

What to expect from it:

Influencer marketing can be a highly effective way to build brand awareness and drive conversions. However, it requires a thoughtful strategy and ongoing effort to see results.


Finally, Marketing is an essential part of any business, and leveraging the right marketing channels is key to success. By understanding the pros, cons, best practices, and expected outcomes of each marketing channel, SMEs can develop a tailored marketing strategy that drives results. Whether it's social media marketing, email marketing, SEO, PPC advertising, content marketing, influencer marketing, or video marketing, the right marketing channels can help SMEs achieve their goals and grow their business.


Cenovity can help your business develop a comprehensive strategy that aligns with your goals and vision. Our team of experts can work with you to identify your unique challenges and opportunities and develop a customized plan that puts you in favor of your stakeholders. Contact us today to learn more about how we can help your business thrive.



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