Before getting into cars, if you look for German #fashion brands and you compare them to Italians; how many brands can you recall from each, like recalling Hugo Boss compared to Versace, Valentino, Prada, Fendi, Dolce & Gabbana, and Giorgio Armani, now let’s get back to cars!
#Mercedes stated that its #slogan “The Best or Nothing”, and #BMW stated “The Ultimate Driving Machine”, while #Lamborghini declares “Expect the Unexpected” and #Ferrari with “Only those who dare, truly live, We are the Competition “.
No much to say or to explain the title of this post, however, its worth mentioning this is not about the best car origin or car #brand, this is about how brand positioning is communicated from slogan crafting to car design, an obvious consistency that made the whole world love these brands.
The elder brother’s family are enjoying the road trip to the farmhouse in that spacious Mercedes GLS, while younger cousins are coming in their Convertible BMW 3 Series, the radical businessmen uncles are discussing “the never-ending Ferrari, Lamborghini, and Porsche debate” on the leather seats of the marvelous Bentley Continental GT.
Brand positioning starts, consistency follows!